March 9th - Girl Power

Reflection on chapter 34 of Media Literacy


This chapter was pretty interesting for me because i am a "spawn" of girl power. I grew up in the age where the Spice Girls were my heroes and for some reason my favorite movie was the First Wives Club. I went to an all girls school from grade 1 till 11 and made girlfriends that i look at like my sisters. I suppose you could say I am the result of this Girl Power phenomena. So it was interesting to read in chapter 34 that, "the rhetoric of girl power can be seen as the programming which constructs or draws in target audience (in this case, an audience of young girls) who, as commodities, are then sold to advertisers" (Media Literacy, Page. 397). What I trained to like girl power products? Is my identity really constructed by the Spice Girls, Beyonce, Sex and the City and other female empowered celebrities? Am i the result of careful planning by advertisers? I guess either way, it is not the worst thing to be brainwashed into, but i am now examining how much of an impact this is had on my life.